Bhive
Brand Communication, Visual Language & Merchandise
A voice of reason to complex investing.
BHIVE is a renowned coworking brand from Bangalore, known for pioneering one of the widest footprint of profitable workspaces across the city and building a robust network with founders and investors. In 2021, they reached out to Thought Over Design to help build their new brainchild - a one-of-its kind fintech investment platform for Indians in the Alternative Investments Space including but not limited to revenue based financing, commercial real estate, fractional real estate and asset leasing. As a part of the design team of the studio, I worked on creating brand communication assets and merchandise for the brand.
Brand Communication
We guided the Bhive Alts team on how to communicate their offerings to their internal and external stakeholders through a brand brochure and brand presentation deck, that is simple yet effective. We used the new visual language to provide a strong visual aid, while still making sure the information is presented in a digestible manner. We designed an ownable style for iconography and infographics to be used across communication. The Bhive Alts brand language is dynamic, playful and disruptive in the space. The products showcase, patterns, shapes, colours, people in unexpected ways.
Credits
Design
Aayushi Kay
Ganesh More
Harshita Borah
Farshogar Vazifdar
Creative Director
Anushka Sani
Lead Designer
Angel Salot
Project Management
Aditi Rao
Strategy & Narrative
Rohini Pandey
Hocco Ice Cream
Packaging Design, Space Design, Social Media & Campaign
One of India’s renowned ice cream makers was looking to re-enter India’s mass market ice cream segment with a whole new brand - Hocco. Mass-market ice creams in India continue to be dominated by established, albeit aging brands that have been around for decades.
At Thought Over Design, I had the opportunity to help create a brand with a fresh POV and voice that could stand out in the category, and be loved by our dairy-obsessed country.