Cityflo Rebrand Shoot
Ideation, Planning, Creative Direction & Post Production
A Premium Bus Service
Moving through Bombay.
Cityflo is a transportation service provider based in Mumbai. Their goal is to transform the daily commute into a stress-free and enjoyable experience for busy city dwellers, contributing to a more efficient and sustainable urban transportation system. The objective of this shoot was to communicate the idea of a smooth and comfortable transit across the city through a series of images and videos.
Process
Unlike most studio shoots, this project took a very different, fast-moving, guerilla style approach. This required thorough preparation and planning, even more
so than regular shoots that are executed in more controlled environments, for the shoot to go well. As art director on the project, I was deeply involved in coordination with the chief AD, photographer, stylist, hair and makeup artist and production to ensure the looks were in place, the shot breakdown was in order, etc. I had to be quick on my feet and get innovative with solutions on set, as our set was the constantly moving city of Bombay. We had to work our way around traffic signals, losing daylight, moving cars / people, and a lot more elements that were out of our control. The main part of the planning process was to map each shot to a specific location with the AD, to help him further plan the shoot flow.
Credits
Art Director
Aayushi Kay
Creative Director
Anushka Sani
Project Manager
Aditi Rao
Campaign Photography
Bharat Rawail
Videographer
Divyang Dubey
Yash Kanwrani
Editor
Pankaj
Chief AD
Sahill Singh
Hair & Makeup
Taskeen Hussain Chunawala
Stylist
Niriksha Poojary
Production
Navit Dutt
Cast
Abir Abrar
Priyasha Bhardwaj
Sumali K
Vishal Bhardwaj
Adhaar Khurana