Clearica Product Launch
Brand Identity, Visual Language, Art Direction, Post Production
Skincare formulated with Plant Science
Clearica is a range of skin care formulated with plant science. The brief was to achieve a strong brand visual that represents plant science clearly and doesn’t drive the brand into a typically medicinal space. I worked with a small team at The Glitch to ideate and design a strong brand identity & visual language for them while also developing meaningful brand touchpoints that aligned with their brand purpose.
Wordmark & Mnemonic
The brief was to arrive at a sophisticated, clean identity that communicates the main purpose of the brand which is the use of plant science in skin care products. We first conceptualised a strong brand visual that represents the right blend of nature and science which later also became the main visual for packaging. Deriving from that brand visual we arrived at the mnemonic – A minimal representation of a petri dish with leaves. The “C” forming the petri dish and the leaves inside cue Plant Science.
Visual Language
We built a complete design eco system for the brand to live in from the logo, colour palette, key brand visual, iconography, typography to a product and lifestyle photoshoot building the brand from ground up.
Creative Direction
Building a visual world for the brand to live in was crucial to translate the science led data into a more consumable format for its audience. I conceptualised and art directed the shoot from start to end with the photographer and product stylist and also closely supervised the post production of the final shortlisted images.
Credits
Design Team
Aayushi Kay
Ritika Mazumdar
Creative Director
Sunetro Lahiri
Photographer
Ronak Doshi
Stylist
Ria Panjabi
Cast
Bharath M
Cityflo Rebrand Shoot
Ideation, Planning, Creative Direction & Post Production
Cityflo is a transportation service provider based in Mumbai. Their goal is to transform the daily commute into a stress-free and enjoyable experience for busy city dwellers, contributing to a more efficient and sustainable urban transportation system. The objective of this shoot was to communicate the idea of a smooth and comfortable transit across the city through a series of images and videos.
