Sensing Capsule Collection
Conceptualisation, Planning, Casting, Art Direction & Post Production
An Inclusive Photography Campaign
Sensing is a line of innovative, skin-smart capsule clothing that is skin and planet friendly. A new brand, Sensing hopes to make people more sensitive to what they clothe their skin with, and to the effects of fast fashion on the environment. The objective of the shoot was to effectively convey the mindfully crafted characteristics of their product range, and developing meaningful brand touchpoints that aligned with their brand purpose.
Process
As an art director on this project, I was coordinating with all the talent on board which includes the photographer, the stylist, the hair and makeup artist, the client as well as the production house for casting and planning of the shoot. From putting together a moodboard with references for every single shot and condensing the number of shots required, I was also leading a lot of the creative decisions made while planning the shoot, like the choice of lighting, selecting the colour of the backdrop, the genre of styling – making sure every element remains true to the message of the brand.
Credits
Art Director
Aayushi Kay
Creative Director
Anushka Sani
Production
P Productions
Campaign Photography
Sahil Behal
Hair & Makeup
Krisann Figueiredo
Stylist
Chandni Bahri
Product Photography
Khanjana Mistry
Cast
Bharath M
Ketaki Pimpalkhare
Niha Sarkar
Nitya Arora
Sahib Singh Lamba
Tenzin Nyidon Baro
Pattri Brand Launch
Ideation, Planning, Art Direction & Post Production
Pattri was created to take everyone on a treasure hunt to (re)discover India. The brand aims to make regional foods across India easily accessible by sourcing local foods from thoroughly vetted local vendors, under one label. The aim of this photoshoot was to reflect the vibrant and energetic personality of the brand, that remains rooted in culture and food.
